PROJECT NAME

Moore Realty Utah

ROLE

Branding Art Direction

Videography

Photography

Graphic Design

Web Design

Logo Design

Social Media Design

For Utah brokerage Moore Realty, I designed the logo, identity, website and social presence. I also art directed and edited listing photography and shot video.

Modern Mountain Living: SunCrest

For a home in SunCrest’s Edelweiss Cottages, I created Modern Mountain Living, a campaign that sold the home as a lifestyle above the valley. I ran it as a live test-and-learn effort, adjusting weekly based on views and saves. I shot additional footage and new twilight exteriors, edited the full gallery, and re-sequenced it to lead with the strongest images. I also added a 3D tour and community video, ran an open house campaign with café flyers and a boosted Instagram ad, and rewrote the listing copy based on buyer feedback.

• Results: Each new round of photos and content brought another spike in views, keeping buyers engaged through a month when listings usually go flat. In its first four weeks, the listing drew 104% more views and saves than a nearly identical home down the street, and it got there three days faster.