Design Direction for Marriott Bonvoy Social Media Channels

• Directed 150 TikToks for the 30 Stays, 300 Days campaign, generating over 165 million impressions and 142 million views.
• Achieved a remarkable 1,200% growth in TikTok followers.
• Enhanced brand presence with 1.5 million Instagram followers, contributing to Marriott Bonvoy's engagement with 200 million loyalty members.

Design Team: Y.Kim, E. Darvick, K. Delgado