As Design Director and Producer/Director, I collaborated with a small corporate team that included the Social Media Director and Operations Director, along with support from our internal agency and PR teams, to market the 30 Stays, 300 Days series. I worked closely with the three on-screen talents to produce 150 mini-episodes that aired on TikTok and Instagram through Marriott Bonvoy’s social media accounts, showcasing global travel experiences and engaging audiences across platforms. This effort helped the campaign achieve:
• Over 165 million impressions
• 45+ media placements
• 142 million views of #30stays300days on TikTok
• 1,200% increase in follower count on TikTok
• Recognition with the Adweek Experiential Activation by a Travel Brand Award
• Adrian Awards Winner Silver for Digital - Social Campaign, 30 Stays 300 Days TikTok Series
PROMOTION OF 30 STAYS, 300 DAYS CONTEST
Video Editing / Logo: A. Digiondomenico
Announcement of the Contest
Last Chance to Apply. Edited by A. Defrin
Video Editor: A. Defrin
Thank You for Applying. Video Editor: A. Defrin
Video Editor: A. Defrin
Announcement of Contest Winners. Video Editor: A. Defrin
Some show highlights
Kristopher embarks on an unforgettable adventure in Maui, finding an extraordinary experience.
Paradise is found in the Maldives: Jane enjoys the turquoise waters, sandy beaches, and pure bliss!
Dani experiences VIP treatment at a Formula 1 Grand Prix, joining George Russell for an exhilarating hot lap.
Immersed in the enchantment of Galway, Ireland, Kristopher had an unforgettable stay in this Homes & Villas Castle.
Cape Town beckons Jane Stewart with stunning landscapes, vibrant culture, and an unforgettable helicopter ride to cherish forever!
Dani, Rhett, and her mom embark on a journey to Bali, where they took in the breathtaking beauty of rice terraces, explored bustling marketplaces, and savored authentic Balinese cuisine.
During his visit to London, Kristopher had a unique conversation with a local barber, delving into the city's vibrant culture and history
Jane indulges in the thrill of dune smashing amidst Dubai's sand dunes.
Dani explores Melbourne's vibrant docklands.
During Kristopher's trip to Newport Beach, California, he and his friends made lasting memories while renting a boat just outside his hotel, Lido House.
Jane experiences Bangkok's river market, temples, and authentic Thai cuisine.
Dani explores Phoenix's art scene, perfect for families seeking creative and enjoyable experiences.
Kristopher savored the good life in Paris, embracing the charm and elegance of the city.
Thrills in Whistler: Jane soars through the treetops on an adrenaline-pumping ziplining adventure!
Dani discovers Zion's rain-soaked wonders, marveling at waterfalls and the heightened beauty of the surroundings.
Jane immerses herself in Berlin's rich history and vibrant culture.
Dani explores magical sights and indulges in the captivating architecture of Barcelona.
Dani preps for her debut trip as a Marriott Bonvoy TikTokker, sharing essential packing tips along the way.
The Winners: Dani Morin, Jane Stewart, Kristopher Anderson
Our 3 Winners, Dani Morin, Jane Stewart, and Kristopher Anderson, receiving our custom gift boxes
Design Materials
Y.Kim
Y. Kim
Y. Kim
Gift Styling: Rebecca Hart
Y. Kim
E. Darvick
E. Darvick
E. Darvick