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- Sep 02, 11
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- Summary
Award-winning web designer with marketing and editorial design expertise. Seasoned veteran of website redesigns and integrating web and print branding systems. Main focus is making clear, usable, and polished websites.
Specialties: Branding, Web Design, Graphic Design, User Centered Design, Marketing Design, Information Architecture, SEO, Google Adword Campaigns, Typography, Project Management, Communications, XHTML, CSS, RedesignExperience- Sept 2003 - PresentArt Director & Designer / Rebecca Hart Design
» Develops websites, identity, branding, and email newsletters for diverse clients in news, fashion, jewelry design, law, journalism, book publishing, pharmaceuticals, events and more.
» Works as the account executive, information architect, designer, and front-end developer. - Oct 2010 - Jan 2013Senior Designer / The Newsweek Daily Beast Company
» Collaborate with creative director to design new company logo, business cards, stationary, and notecards
» Work on redesign of thedailybeast.com including: verticals, galleries, articles, modules, and email newsletter template
» Design hardcover and paper book covers for Beast Books brand
» Design for Daily Beast events team: ads, invitations, landing pages, and advertiser conference brochure
» Design icons and graphics for mobile apps including iPhone, iPad, Propellor, and Flipboard
» Design branding for social media outlets: Facebook, Twitter, and Tumblr
» Create brand brief handbook for Newsweek and The Daily Beast
» Hire, art direct, and manage daily workload for junior designer
» Assist marketing & sales team on designs: sales presentations, print/web house ads and web ads for advertising clients - Oct 2010 - Oct 2010Freelance Web Designer / The New York Times
Three week assignment assisting in designs for the pay model.
- Dec 2009 - Jul 2010Freelance Senior Interactive Designer / Blue Diesel
» Worked on email, banner ad, and website designs for Merck and Astrazeneca brands
» Designed direct-to-physician sales presentations for use on tablet computers
» Designed self-directed interactive site to be used by physicians in assessing their prescribing needs - Jun 2008 - Aug 2009Freelance Web Designer / Time Inc.
» Developed cohesive brand and design strategies for People, Entertainment Weekly, and InStyle’s websites
» Designed icons, ads, editorial layouts, e-mail newsletters, landing pages and other promotional materials
» Redesigned EW.com blogs, blog headers, packages, photo galleries and article templates.
» Consulted on interaction and usability issues with flash developers - May 2006 - Jun 2008Web Designer / The New York Times
» Designed editorial layouts, email newsletters, ads, icons, and logos based on Times brand specifications
» Worked with a team of project managers, editors, IAs, and developers to implement designs from concept to finish
» Participated in information architecture activities, providing design consulting on usability and user interfaces
» Created preliminary mock-ups of web presentations for use in sale proposals - Mar 2003 - Apr 2006Web Designer / Penguin Group (USA) Inc.
» Designed newsletters, ads, graphics, features, mini-sites, ecards, screensavers, sweepstakes & wallpaper
» Performed site maintenance of e-commerce enabled Penguin Young Readers Group (USA) Inc. official site
» Managed and supervised design interns, attended accessibility seminars and design conferences
» Collaborated with marketing managers on ideas for improving site features & development of new projects
» Performed cross platform issues testing, use of content management tool, conversion & editing of audio files
» Photographed books and contest prizes featured on site - Mar 2002 - Mar 2003Network Sales Assistant / CBS
» Responsible for communication with clients: GM, Universal Pictures, IBM, Gap, HP, Pepsi, & KFC
» Assisted in the sale of commercial airtime for NCAA Basketball, PGA Golf, Tennis, NFL & College Football
» Worked with all levels of sales force including, Account Executives, VPs, and Executive VPs - Oct 2000 - Jul 2001Junior Designer / NASA Far West Regional Technology Center
» Created graphics and layouts for print and web advertisements published in Aerospace magazines and online
» Responsible for concept, design and maintenance of NASA ETTC web pages
» Performed cross-platform web compatibility issues testing and resolution - Jun 2000 - Aug 2000Undergraduate Intern, Web & Graphics in Field Projects / The Getty Center, Conservation Institute
» Served prominent role in design and launch of the center’s first Intranet website for conservation drawings
» Created and designed documentation handbook for domestic and international conservation projects
» Conducted presentations of website and handbook to Conservation department and other faculty - Jun 1999 - Aug 1999Art Instructor to disabled adults / CREATIVITY UNLIMITED, Diquisto Center
» Created dynamic learning environment to teach students from very divergent backgrounds and disabilities
» Taught five classes per week including, watercolor, acrylic, pastels and collage
» Developed and implemented curriculum incorporating values of student group communication
Education-
2007 - 2009New York UniversityMA in Graphic Communications Management and Technology
Activities: Vice President of the GCMA (Graphic Communications Management Association) Semi-finalist/Team Leader in The Global Google Online Marketing Challenge -
2003 - 2004School of Visual ArtsGraphic Design in Design
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1997 - 2001University of Southern CaliforniaBA in Communication and Fine Arts
Activities: Lambda Pi Eta Honor Society: Public Relations Officer/Designer, USC Track Team 400m Hurdler, Daily Trojan Newspaper Photographer, Hapa Club -
1993 - 1997William C. Overfelt High School
Additional Information-
Interests:Drawing, painting, photography, travel, languages, foreign film, documentary, non-fiction, new technology, gadgets, cooking, piano, design, fine arts
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About Me
- Rebecca HartRebecca Hart, originally from northern California, studied communication and fine arts at the University of Southern California in Los Angeles. In summer 2009, Rebecca completed her master's degree at New York University in Graphic Communications Management and Technology. She has worked as both a freelance and full-time web designer for over 8 years and specializes in editorial redesigns, interaction design, and integrating web and print branding systems.
Specialties: Branding, Web Design, Graphic Design, User Centered Design, Marketing Design, Information Architecture, SEO, Google Adword Campaigns, Typography, Project Management, Communications, XHTML, CSS, Redesign
For questions and inquiries please contact Rebecca at contact@rebeccahartdesign.com.
